Association of VODs: We and Sed and Sima should be seen with a ruler and level

Association of VODs: We and Sed and Sima should be seen with a ruler and level


The result of several years of conflict between the home network platforms and Sed and Sima seems to be ending in Sed and Sima’s favor. It is so in law and approvals, but in reality, a large part of the people have forgotten radio and television for several years. If they don’t go for the home broadcast network, different options are available, even with restrictions, filtering and stonewalling.

Last week, managers and representatives of the platforms had a meeting with Deputy Minister of Guidance Seyyed Mohammad Hashemi to review the resolution of the Supreme Council of the Cultural Revolution. The Supreme Council of the Cultural Revolution in the single article “Determining the requirements for the organization of the field of universal audio and video” has approved that radio and television is the body overseeing the platforms of universal audio and video: “The responsibility for regulating, issuing licenses and monitoring active media in the field of universal audio and video , including user-oriented and publisher-oriented media (VOD) as well as the home television network, especially the production of TV series and programs and the like, is the responsibility of the Sedavsima organization.

Also, the responsibility of issuing licenses, monitoring and regulating advertisements and advertisements in the field of surround sound and video will also be the responsibility of Sedavsima. In addition, the Supreme Council of the Cultural Revolution has entrusted the production and live broadcasting of programs and issuing the license to monitor “live broadcasting” in the virtual space exclusively to Sedavsima.

This decision and approval was so shocking that the CEO of Filmnet Alireza Sartipi in the meeting with the Deputy Minister of Guidance considered it a decision of the people like gasoline: “There was no discussion with us at all.” We went to the Cultural Revolution Council and they said that everything you say is true and they said that we are behind you, but a resolution is coming out of the Council that we have no knowledge of and we have not been talked to about it. It would be better to have a joint meeting so we can talk together. “All of a sudden, a decree comes out and one feels empty.”

The treasurer of the association, Mohammad Saraf, said in the same meeting: “They say that we consulted, but another law comes out. Treating the industry like this is embarrassing for the country. We have built everything on water. No one listens to us. If we are going to consult and this consultation is effective, we will wear iron shoes. This is the life of business, otherwise it will find its own way.”

Mohammad Javad Shakuri Moghadam, a member of the Board of Directors of the Association and the CEO of Aparat and Filmo, believes that both in the government and in the private sector, everyone knows what the problem is, and everyone says that broadcasting is not the right guardian for this work because there is a conflict of interest: “You can study and As it is done in the world, he raised two by two in the meetings. Everyone agrees and says that it is wrong and has a religious issue. Even if another 50 sessions are held, everyone knows the problem. Why don’t they remove the radio from the center of the story? Our problem is the conflict of interest and this problem must be solved. “We and Sida and Sima should be seen together.”

Despite the fact that everyone knows the problem and is aware of the consequences of radio and television regulation for the field in which it is the beneficiary, despite the fact that the members of the parliament are also critical about this, the regulatory task is still considered for radio and television. In the words of Saeed Rasoulov, a member of the board of directors of the association, perhaps there is an attitude and thinking in the governance group that the issue is being ignored: “Maybe our expectation from the Ministry of Culture and Islamic Guidance was to play a serious role, and if the private sector was provided, good things would happen. If the audio and video issue is to be investigated, we and the radio and television should be seen with a ruler and level.”

According to the secretary of the trade association of online show companies, Mohammad Mehdi Asgarpour, it is a matter of livelihood, and that is why Cinema House stands behind it: “Several thousand people from the cinema worked with VODs, and television has also expanded its scope to “To the extent that they also expel the insiders.” Regulating Radio and Television means throwing out all those whom Radio and Television does not want to cooperate with for various reasons.

Deliberate mistake in the definition of the word surround sound and image

Of course, the VODs have not stopped yet. In the panel “A Bitter End for VODs?” Held at El Camp 26, representatives of home theater companies said that despite all the problems, the arena is not on the way to the end and will continue to exist. In that panel, Mohammad Jaafar Naanakar emphasized that there is no bitter end for the VODs and that the fighting spirit must be maintained.

Until now, they emphasized the illegitimacy of Satra, which is the regulatory arm of Sed and Sima, and said that Sed and Sima cannot be both a beneficiary and a legislator and regulator. Satra has been pressuring these platforms with various levers over the years, from blocking the payment gateway to demanding filtering to gain a foothold. If the resolution of the Supreme Council of Cultural Revolution is passed in the parliament, the monitoring of radio and television will become legal. However, before this, the 7th development program has also assigned the issuing of some licenses and the task of monitoring the field of surround sound and video exclusively to Radio and Television.

Of course, Sed and Sima already consider their regulation on the field of universal sound and image as a part of the constitution. Peyman Jabali, the head of the Broadcasting Organization, after the approval of the Supreme Council of the Cultural Revolution, said that it is based on the Constitution that the Broadcasting Authority is responsible for universal sound and image in all platforms, and its approval by the Supreme Council of the Cultural Revolution is a confirmation and emphasis on its legal basis. .

On the other hand, they say that the definition of sound and image is universal, which is problematic. Asgharpour explained this issue in the Elcamp exhibition panel and also in the meeting with the deputy minister: “A fake word created under the title of “pervasive sound and image” that when we search, we see that we are facing a phenomenon whose meaning is not known; Names were created by those who sought to find ambitious names that do not have a clear definition. There have been many discussions about this word in recent years, and it seems that the closest meaning to what was meant behind this word is live broadcasting, because according to the constitution, live broadcasting is under the supervision of radio and television, but because the government has a great desire to ignore the section “Private is in the interest of the government, this word is interpreted in other ways.”

In the end, the matter is clear, it is the audience of the home television network surpassing that of radio and television and the decline of this medium, which has ignited the interference of radio and television in this field. But the story does not end there. Kayhan recently wrote an article in which he said that it is the turn of unofficial platforms for home viewing to be filtered or controlled. This means that all the sites that provide the audience with the world’s show products, filtered or not, will be the next group in the queue for regulation.


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