India is one of the most important and money-making markets for phone brands. Xiaomi is the top selling smartphone brand in India in 2022. According to the statistics of Canalys research companyIn 2023, Samsung has won the top of the Indian mobile market.
In the fourth quarter of 2023, Samsung sold 7.6 million phones in India, holding 20% of the Indian market, and compared to the fourth quarter of 2022, it experienced a growth of 14%. In the fourth quarter of 2023, Xiaomi sold 7.2 million phones, 18% of the market share, Vivo with 7 million phones, 18% of the market share, Realme brand with 4.2 million phones, 12% and Oppo with 3.7 million phones. They took 10% of the Indian market share.
Overall, the Indian mobile market witnessed a 20% growth in the fourth quarter of 2023 compared to the fourth quarter of 2022. Samsung sold 28.4 million phones in India in 2023, which represents a 1% drop in sales compared to 2022. Vivo also progressed in the Indian market by selling 28.6 million phones, 3% compared to its 2022 sales.
The sales of Xiaomi phones in the Indian market decreased by 15% compared to 2022 and reached 25.1 million in 2023. With a 16% drop in sales compared to 2022, Realme closed its phone sales record in India in 2023 with 17.4 million phones.
India’s smartphone market in 2023 decreased by 2 percent compared to the previous year. Overall smartphone sales in India fell to 148.6 million units, down from 151.6 million units sold in 2022.
Samsung’s all-out policy has paid off for the sale of its flagship phones. The Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra sold 1.4 times more than the Galaxy S22, Galaxy S22 Plus, and Galaxy S22 Ultra in India.
The Samsung Galaxy S23 FE model helped Samsung’s sales in India a lot thanks to attractive discounts and more affordable prices than other brands’ phones.
Sanyam CharusiaCanalys senior analyst said: “Apple was able to share 50% of its 2023 sales in the fourth quarter of the year with the launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max during the Indian Diwali celebration.”
Apple’s discounts for iPhone series 14 and 13 became one of the reasons for Apple to acquire 7% of the Indian mobile market. With the successful launch of Galaxy S24, Galaxy S24 Plus and Galaxy S24 Ultra in the Indian market, Samsung can be a bigger threat to Cupertinos.
