Registering 68,000 requests in less than 24 hours is a significant achievement; But we must not forget that R2 reservation fee is only $100 and people can withdraw their $100 whenever they want. Tesla at the unveiling car In 2016, the Model 3 had a reserve price of $1,000. Those who have reserved the Rivian R2 have not made any commitment to purchase the car.
Another important point is that Rivian does not necessarily deposit the $6.8 million he earned in the last 24 hours directly into his main bank account. According to the company’s rules, this money goes into a separate account, which is specifically intended for the pre-sale of products.
Rivian has not yet started the pre-sale of the R3 and R3X cars, which have a lower price than the R2. The R3 and R3X are expected to be well received due to their low price. Rivian says the R2 will enter production in the first half of 2026.