iPhone 15 turns the page; Apple’s rise to overthrow Samsung in 2023
Economic problems around the world and increased competition from Chinese brands have caused Samsung’s performance in the second quarter of 2023 to be weaker than the previous year. Even the release of the new generation of foldable phones cannot significantly affect Samsung’s performance in the new season.
The second quarter of 2023 is usually Apple’s weakest quarter in terms of phone production; Because Apple fans are waiting for the unveiling of new iPhones at the end of the third season. The production volume of Apple phones in the second quarter fell by 21.2% and reached 42 million units.
The interesting point is that a very similar forecast has been made for the production volume of Apple and Samsung phones in 2023. If the iPhone 15 outperforms expectations, Apple has a good chance of overtaking Samsung and becoming the market leader, TrendForce says.
TrendForce’s new report comes as research firm IDC made similar claims last week. IDC expects iPhone market share to grow 1.1 percent this year to 19.9 percent. Since its birth, the iPhone has never reached 19.9% ​​share.
The expected increase in Apple’s share has been raised while the price of the iPhone is going to increase in the new generation. At the same time, some sources have mentioned the increase in the price of Samsung phones. The need for greater profitability and the use of more powerful hardware in devices are two important factors in increasing the price of mobile phones.