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What makes Apple events special?

According to the former employee of Apple, the company laser engraves all prototypes and tests, and also uses a special positioning system to track the samples, and when the samples are not in use, they should be removed immediately. According to this person, working at this company means that no one inside or outside the company should know what project you are working on, and this is the ethos that Apple encourages its employees to adopt. Have.

For this reason, employees of different departments who are working on the same device should use passwords to talk to other colleagues. No one should know exactly what part of the software or hardware product you are working on, and you only know the information necessary to work on your part.

To be honest, there is also such a thing as being overly secretive, which has gotten Apple into trouble. Employees believed that this amount of secrecy made them feel unsafe talking to other co-workers or family members about their work woes, leading Apple to back off its stance.

But the important point is that considering the size of this company, the supply chain, the number of employees, as well as the importance of a device like the iPhone, the fact that Apple manages to hide something at all is like a miracle. The advantage of this is that you can never be sure of the introduction of a product or its features by reading leaked news and rumors, and you must watch the introduction event to understand it. This allows Apple to tell you the story as it likes, and of course Apple is very good at telling stories!

Apple knows how to tell a story well

Everything we’ve said so far is Apple trying to get users to watch a product that hasn’t even been announced yet.

Apple makes you wait until you get the news you want. If you compare the launch event of, for example, Samsung with Apple, you will find that Samsung gives you what you are waiting for and knows that 90% of users are watching the event for, first of all, while Apple does not.

Of course, Samsung’s work is much better for the user and it saves time, but Apple makes sure that users will accompany them until the end of the event due to the work we will say; Therefore, a large part of the event is spent introducing smaller products and services. Little things that define Apple as a brand to the user and slowly get you excited for the main event product. Honestly, how willing would you be to watch another event to introduce HomePod or Apple Music’s classical music service?

Have you ever noticed that Apple’s first product announcement, as opposed to Samsung’s, is the least exciting product announced at the event? This makes the final product appear more important than it really is, and the products and services related to the final product are also fully explained to the user. But what about the event itself?

Apple raises issues from the users’ point of view

It is a very subtle point, but if you compare Apple’s events with those of other companies, you will notice the difference in their expression. They usually say that we have a new product that has a number of new features and this amount is better than the previous generation; But Apple usually presents this information from the users’ point of view.

This company identifies the problems that users have and then introduces a product based on it, which is most likely the solution to that problem, consider Dynamic Island and Apple Watch Ultra for example.


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