Campaigns to boycott online platforms and businesses have been launched for a few days now, with the stated aim of disabling economic arms, inviting people not to buy or receive services from these internet platforms. The first wave of this boycott campaign started five days ago with the publication of tweets about the Alibaba company, the reservation system and online purchase of airplane, train and bus tickets, and after that it was the turn of the obituaries of other companies and businesses.
In the latest wave of boycotts, Digikala has also been added to the list of platforms that people have been invited to boycott. In this campaign, generally referring to Digikala’s shareholding structure, this company is attributed to security institutions. Also, in the contents published in this campaign, some points were raised about where to spend the revenues of DigiKala, and by claiming that the financial resources from the revenues are used up to the detriment of the people, users were asked to stop buying from DigiKala.
This campaign and the attacks created against Digikala are raised while this company has explained its shareholding structure and explained its situation in a text. It started as an online retail platform with very limited capital from founders Hamid Mohammadi and Saeed Mohammadi, according to the text released by Digikala (Technology Innovators). For 6 years, this company experienced growth of several hundred percent in the form of bootstrap, i.e. without attracting capital.
The shareholder structure of Digikala e-commerce group consists of five different divisions, each of which owns one percent of these shares. The majority of this share with a figure of more than 33% belongs to the co-founders of this platform (Hamid and Saeed Mohammadi) and 67.32% of it belongs to the European Investment Fund (IIIC).
In the explanation of the nature of this fund, it is stated in the text of Digikala as follows: “After 10 years have passed since Digikala (technological innovators) started working, the second phase of capital attraction took place in 2015 by the European Investment Fund (IIIC). International Internet Investment Coöperatief UA-IIIC is an investment cooperative consisting of several European investment companies that started in 2015. This investment was in the amount of 100 million dollars, which is considered the first foreign investment of Digikala (Fanavazeh innovators).”
This investment was made by obtaining a “Foreign Investment License (FIPA)” from the “Iran Economic and Technical Assistance and Investment Organization” and keeping in mind that Digikala owes its growth to its partners, this group has a part of its shares. In the form of Incentive Stock Program (ESOP), it is dedicated to its managers and key employees. Shares that include 46.4% of the total shares of this company.
Sarava Pars Company is also the third largest shareholder of Digikala with 64.25%. Sarava is an Iranian private investment company that, along with other domestic investors, supports young Iranian entrepreneurs to create a unique value in order to fulfill their dreams. .
More than four percent belongs to other shareholder companies, which are the shareholder companies of Digikala e-commerce group include Lilian Mod Tejarat, Ara Future Market, Pomegranate Investment AB, Kia Asa Tejarat Toos and Pars Gostar Dina. are.
It is also stated in the text of these explanations that “in 1400 and with the official start of Digikala e-commerce group, 100 percent ownership of Digikala (technological innovators) and its shareholding structure was transferred to this company.”