Apple CEO Timocook explored the idea of Metawares during Apple’s first quarter 2022 contact with analysts and investors. Asked by Morgan Stanley analyst Katie Huberty, Cook explained that Apple sees a lot of potential in the meta-space.
According to 9to5mac, Cook explained that to date, Apple developers have released more than 14,000 applications based on the company’s ARKit framework in AppStore; Apps that provide incredible augmented reality experiences for millions of people. However, he explained that Apple sees a lot of potential in this space and will invest accordingly. The following is Cook’s explanation in response to Morgan Stanley’s question:
Well that’s a big question. We are a company that works in the field of innovation. We are always discovering new and emerging technologies and Metavars is a field that fascinates us. We have 14,000 ARKit-based apps in AppStore that today provide incredible augmented reality experiences for millions of people. We see a lot of potential in this space and that is why we are investing in Metavars.
In response to another question, Cook explained that when we decide when Apple will enter a new market, we will look for areas at the intersection of hardware, software and services. Cook did not elaborate, but said there were areas where Apple was interested.
We look at the intersections of hardware, software and services, because we think real magic will happen at such points. There are areas that have piqued our interest and we are investing in them. It can be said that we have increased the cost of our research and development even more than before. Investments will actually be made in various segments that are not yet on the market.
According to reports, Apple plans to introduce its first virtual reality / augmented reality headset product soon this year. However, Bloomberg recently reported that Apple has encountered issues in the development of this headset that may delay its release until 2023.
Of course, reports also indicate that Apple is not focusing on the term metavers, but rather on games, communications, and content consumption.