The filter breaker has entered the list of the most frequent Iranian Black Friday discounted products
Other categories are different between Instagram and Telegram. 17% of the products are in the “cosmetics and hygiene” category and 11% are in the “home and kitchen accessories” category.
The interesting thing about the data obtained from the most frequently used products and services on Black Friday in Telegram is that “filter breaker” is also added to the discounted list and two percent of the content of the most frequent products and goods on Black Friday is related to filter breaker. Considering that according to the statistics of the parliament, at least 64% of people in the society use VPN and spend at least 100 to 150 thousand tomans per month for a filter breaker, VPN discounts can be attractive and necessary for users.
On Instagram, one of the most interesting services that were among the most frequent products and services of Black Friday is immigration services, which accounted for one percent of the total goods and services provided in the three days before and three days after Black Friday.
The content related to the promotion of online stores on Black Friday, education, gaming and cosmetic products were the second to fourth most frequent products on the Instagram platform.
Lifeweb’s statistics of the total published content related to Black Friday, total Instagram likes and total Telegram views show that the published advertisements of Black Friday goods and services had a significant level of effectiveness according to the mentioned parameters, and therefore, they were successful advertisements.
The success of Black Friday ads is clear from the statistics published by the Padro platform. According to the figures published by Padro Public Relations, the amount of sales of small and medium sellers on Instagram has grown by 38% in terms of amount, and this growth in terms of the number of orders made during Black Friday has been more than 119%.
The effectiveness of Black Friday content presented by LifeWeb shows that 49% of the content published in the shoes and clothes category on Instagram has been noticed by the users and followers of these store pages.
This is despite the fact that only 32% of content has been produced in this category. Considering that this amount of content has attracted the attention of nearly half of the followers and 31% of the total likes, it can be concluded that this advertisement has been successful in attracting the audience.
