The flagship smartphone market was very lucrative for the players of this game, especially in 2021. The latest Counterpoint research statistics show that this sector grew by 24% last year to reach a new peak and even surpassed the 7% growth of the entire smartphone market. Flagships account for 27% of global smartphone sales, a new record.
Gizmochana writes that all of this is due to a number of factors, including the promotion of the low-cost segment, the price of premium handsets in emerging economies, and the demand for alternatives to 5G devices in advanced economies. Companies such as Apple, Oppo, Vivo and Xiaomi continued to fill Huawei’s vacancies, especially in China and Western Europe.
Apple continued to lead the market, gaining 60% market share for the first time since 2017, due to sales of the iPhone 12 and iPhone 13, the company’s first 5G series. Apple even reached its highest market share in China in the fourth quarter of 2021. Samsung, on the other hand, saw a 6% increase in premium sales, but lost its share. The Galaxy S21 series performed better than the S20 series.
But it was Oppo and Vivo who saw perhaps the biggest gains in 2021 as they grew by 116% and 103%, respectively. This made them one of the top five manufacturers in several countries. Oppo has been growing steadily in Europe.
Xiaomi, meanwhile, topped the list of the top five premium manufacturers in all areas where it sells its products. The May 11 series gave such success to its manufacturer.
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