According to new reports, Apple has encountered a surprising problem in China. According to the data collected by Counterpoint, the sales of the iPhone 15 series in China are contrary to Apple’s expectations and in the first 17 days after the release, compared to the iPhone 14 series, it is facing a 4.5% sales decline. Analysts believe that this percentage will soon become double digits.
The poor performance of the iPhone 15 is recorded while the price of the new generation iPhone has not changed compared to the previous generation.
Maybe Apple’s reluctance can be attributed to the launch of Huawei’s Mate 60 series. After the release of Mate 60 under the shadow of sanctions, Huawei was able to surpass Apple and probably will be able to completely overtake Apple in the Chinese market by 2024.
According to the report BloombergAnother reason that may have led to the Chinese not welcoming the iPhone 15 series was the excessive heat of these phones, which, of course, was fixed after a while with a special software update.
It is possible that the sales situation of the iPhone 15 family in China will be so bad that it will reach its lowest level; It means even less than iPhone XS sales. Apple is now eyeing the US market to perhaps make up for the unexpected loss in China.