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Scientists call earworms involuntary musical visualizations, or INMIs, because they enter our minds uninvited and without warning. Suppose you accidentally turn on the radio at home. A piece of music is playing and you might not even be a fan of it. However, this song may repeat itself in your mind while awake, and when it comes to you, you find yourself humming it.
A song that is simple, repetitive and easy is more likely to stick in the brain. Consider, for example, the song “Can’t Get You Out of My Head” by Kylie Minogue, how easily it can be repeated in the brain. Children’s or child-friendly rhymes are considered strong earworms. These rhymes are usually designed to be catchy with repetition so that they are easy to remember.
What people are more exposed to earworms?
Certain emotional states, such as fatigue or overwork, can aggravate earworms. For example, you are more exposed to earworms in stressful situations or in dull and stress-free situations. Repetition of music in the brain can be caused by a simple music break and sleep deprivation.
James Clarice, University of Cincinnati marketing professor, who is also known as Dr. Karam Ghosh, says that we usually get caught up in the funny process. In order not to think about something, we must first remember it.
Earworms are actually a form of mental rumination. According to research, people who suffer from anxiety or post-traumatic stress disorder as well as obsessive-compulsive disorder are more exposed to earworms. Their brains are wired for repetition. There is even a small subset of people who suffer from more severe earworms. These musical obsessions, called uninvited musical imagery, or IMI, can last for months or even years, disrupting people’s lives and work.
Note: If your earworm lasts for more than 24 hours and interferes with your work and life, be sure to see a doctor. Other rare conditions may also affect this process, all of which are treatable.
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