Apple has lowered its sales target for the Vision Pro headset

Apple has significantly lowered its sales target for its Vision Pro mixed reality headset, the Financial Times reported today. The company plans to produce only about 400,000 Vision Pro headsets for 2024; While it was said that one million units of this product will be released next year.

The significant reduction of Apple’s target for Vision Pro sales is due to the complex design and manufacturing problems of this product, and the company’s plan to release the second generation virtual reality headset with a more affordable price has also been delayed.

Vision Pro uses a very advanced and complex design, and one of the difficult steps in the production of this product is to include the EyeSight feature, which shows the user’s eyes on the external display of the device to others.

The cameras built into the Vision Pro to provide EyeSight functionality require very precise calibration during the manufacturing process to account for the difference in curved cover glass. In addition, the production efficiency rate for microOLED 4K displays of this product is low.

Luxshare is responsible for assembling Vision Pro. The Chinese company has already produced other products for Apple such as AirPods and some MacBook models, and its stock value has fallen after the news of a reduction in the Vision Pro sales target.

It was previously expected that the second generation of Apple’s virtual reality or augmented reality headsets will be released in 2025; But today’s report shows that the company’s timetable for introducing the mentioned products has been postponed.

written by 9to5macLuxshare apparently plans to increase its production capacity to assemble around 18 million Vision Pro headsets in the coming years.

According to Apple, the first generation Vision Pro will be released early next year. The product will initially be sold exclusively in the United States and will gradually be available in other regions of the world by the end of 2024.