One of the institutes monitoring the Chinese market claims that in the third quarter of this year, iPhone sales in this country’s market experienced an annual growth of 36%; While in the same period of time, the sales of other brands’ phones have dropped by 16 to 27 percent. This statistic shows that the initial prediction of the analysts that the iPhone is safe against the economic recession has been accurate to a large extent. The 36% growth in iPhone sales has made Apple’s share in the Chinese mobile market rise from 11% to 16%.
to report 9to5MacAccording to Canalys Institute, China’s mobile market has decreased by nearly 11% in the third quarter of this year compared to the same period in 2021. In the third quarter of this year, 70 million phones were shipped to the Chinese market (slightly more than the second quarter).
Canalis considers Apple’s growth in the Chinese market to be “spectacular”. The volume of iPhone sales in the Chinese market has increased by more than a third in the mentioned period, and the Cupertino company has succeeded in taking Xiaomi’s place in the fourth place. According to Canalis experts, thanks to the high demand for the iPhone 14 Pro, it is expected that the supply of Apple phones will reach a significant volume by the end of this year. They say that the sales of iPhone 14 Pro also had a significant impact on Apple’s third quarter results.
Analysts have repeatedly said that demand for the iPhone 14 and iPhone 14 Plus in international markets is low, and apparently the Chinese have not shown much interest in the base models of the iPhone 14 either. Of course, at the same time, the demand for Pro models has increased and this has caused the average selling price of the iPhone to increase and Apple to pocket more income.
Canalis says Apple’s progress in the mobile market has been unusually dependent on selling older iPhone models in the $700 to $800 price range. The sales of these phones increased thanks to the significant discount. Such discounts are a relatively new behavior in the Chinese market. Canalys analysts say that the aforementioned discounts are the result of increased competition from Android phone makers in the Chinese market.
Apple has been selling its phones in the Chinese market for years through online channels and brick-and-mortar stores. This company has a history of giving discounts to wholesalers; But until now, he had never considered big discounts for regular customers. In recent months, Apple has offered iPhone discounts even through its online store.
Apparently, Apple’s discount plans are for four days, and during that time, you can buy phones like the iPhone 13, iPhone 12, iPhone 12 mini, iPhone SE, and Apple Watch with discounts of up to $90. Canalis says that the conditions for other brands will probably not change much during the holiday season of the year; But thanks to the iPhone 14, Apple will see an increase in the sales of its phones. Needless to say, Apple will publish the financial report of the third quarter of 2022 tonight.