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After 6 years, will Apple start the process of increasing the price of the iPhone?

According to the claim Jeff Poethe analyst of Haitong International Securities, Apple intends iPhone 15 Pro and iPhone 15 Pro Max at a more expensive price iPhone 14 Pro and iPhone 14 Pro Max launched. Jeff Poe says price hike The flagship iPhones of the new generation are the result of using a titanium frame, a non-moving button, A17 three-nanometer processor, increased capacity RAM and periscopic lens are in the Pro Max model.

This is the second time that the price increase of iPhone 15 Pro and iPhone 15 Pro Max is mentioned. At the beginning of this year, one of the whistleblowers made such a claim on the Weibo social network. Apple has not reacted so far, and certainly not until the unveiling iPhone 15 in September 1402 will not say anything about this.

Since its release iPhone X In 2017, Apple launched the basic configuration of iPhone models at a price of $999 in the US market. Also, since the release of iPhone XS Max In 2018, the price of iPhone Pro Max models has remained constant at $1,099.

Apple has increased the price of the iPhone several times in markets outside the United States due to exchange rate changes. For example, the iPhone 14 Pro is sold in the UK for £1,099; While the iPhone 13 Pro was priced at 949 pounds in this country.

Considering the increase in the interest rate in the last year, the increase in the price of the iPhone is not far from expected. Apple has not changed the basic configuration price of Pro iPhones for 6 years; But in the end, it has to increase the price of its phones to maintain its profitability.

It is not clear that the price of iPhone 15 and iPhone 15 Plus will also increase or not. Apple phones iPhone 14 and It released iPhone 14 Plus at the price of 799 and 899 euros, respectively.


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