A sharp decrease in Xiaomi’s share in the Indian market; Samsung stole the competition from the Chinese brand
The above chart shows the competition between Samsung and Xiaomi in the Indian market over the past few years. The South Korean technology giant has faced a decline in market share from the second quarter of 2018 to the first quarter of 2020. If you remember, this period of time refers to the era of record sales of the Galaxy A series; The conditions that made the Chinese brand seize the opportunity and take a larger share of the Indian market.
However, Samsung increased its focus on Galaxy A series products to regain its lost share in the Indian smartphone market.
Finally, in 2022, Xiaomi’s market share in India declined drastically, and anti-Chinese sentiments and the desire of Indian citizens to increase spending on smartphones contributed to this process. Now, Samsung continues to increase its share in this market in 2023, while Xiaomi has faced a significant decrease in market share.
The counterpoint chart can be a concern for Xiaomi. It is clear that the company’s usual strategy of selling quality products at a more affordable price than other competitors is not working in the Indian market. The Chinese brand probably needs to launch better quality products in the Indian market, otherwise Samsung will probably continue to maintain its position in the country.